As one of the foremost brand consultancies in Asia, Labbrand was a natural partner and silver sponsor for the event. In addition, founder and CEO Vladimir Djurovic was a preeminent speaker and shared key insights on the use of semiotics for brand innovation and product development. Mr. Djurovic walked the audience through the subject and illustrated his point with examples drawn from the company’s prior research projects.

This participation strengthened Labbrand’s position as a key actor and thought leader on brand strategy and customer insights in China.