To go a step further in strategic marketing and meet today’s sensorial interest, Labbrand offers a brand new research & consulting service through its Sensorial Marketing Lab. The Labbrand Sensorial Marketing Lab helps brands to integrate an emotional and sensorial dimension to their global marketing strategy The what’s and why’s of Sensorial Branding A well-defined and directed sensorial marketing strategy can achieve various objectives: Boost brand capital and build more powerful brands An appropriate sensorial identity will strengthen the brand’s capital and equity. It can help the brand values to be better remembered, understood and recognized, leading the brand to be differentiated from the competitors and gain competitive assets. It can even “emotionalize” the brand to establish more effective interactions with consumers. From the evaluation of the brand’s sensorial assets and opportunities to the design and creation of a sensorial identity (for example, the olfactory logo), the Labbrand Sensorial Marketing Lab (LSML) helps the brand to find the right path in this new marketing sphere. Give a distinctive added-value to your products & packaging No matter how useful a product may be, its functional values alone will not guarantee success and customer loyalty. The emotional and sensorial assets of a product are now key determining factors in the purchasing decision. Through prospective research, design consulting, and up to project management, the Labbrand Sensorial Marketing Lab (LSML) “dresses up” products to add a sensorial “plus” that will make the difference in the consumer’s perception. Sensualize your point of sales environment Sensorial marketing proves to be of great help when it comes to boosting and retaining traffic, and creating the right conditions for an enjoyable and memorable “brand experience”. Furthermore, it can echo the brand’s values and contribute to reaffirming or updating its image and positioning. The Labbrand Sensorial Marketing Lab (LSML) audits points of sales and offers services in the design of sensorial and emotional added-value environments. Add emotional impact to communications & events To attract more awareness and attention to your institutional advertising campaigns or product launches, sensorial exploration and innovative marketing can significantly amplify your impact and put you ahead of your competitors. The Labbrand Sensorial Marketing Lab (LSML) finds the innovative sensorial media that will drive the brand closer to its target and add and element of surprise and delight to its communications or events. Look out for more news and updates on Sensorial Marketing in 2008!