On September 22nd, 2011, Labbrand celebrated the opening of its newly renovated office at Shanghai’s M50 Creative Park with guests, colleagues and friends. The event attracted over 100 attendees and featured a photo exhibition, live entertainment, not to mention delicious hors d’oeuvres, wine, champagne, and other unique elements.
Labbrand’s Office Opening Party was themed “crazy-laboratory”, derived from the company culture emphasizing creativity and innovation. Every staff member was dressed in white laboratory coats, decorated to showcase their individual personalities. Dry ice and ultraviolet lights accentuated the theme. Labbrand also created an exclusive scent as an oflactive identity for the occasion. The scent has a mixture of cinnamon and citrus elements to trigger creativity and inspire innovations. This custom fragrance was packaged in bottles and presented as gifts to guests and friends.
DJ Robin played music throughout the event, with a special performance by contemporary dancer and behavior performer Nunu Kong. Nunu uses symbols and body language to convey messages and interact with audiences. For Labbrand’s Office Opening Party, she utilized a tree branch to symbolize the possibility of a brand and the continuous potential that comes from nature. Her body represented the creative process and highlighted the connection between soul and object. Nunu’s performance was well received. The evening ended with casual visiting between guests and friends.

Photos by Steven Jong, Jeffrey Xie, and Calvie Zhu

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