Launched in 1998, WGSN is one of the leading online trend-analysis and research services providing creative and business intelligence for apparel, design and retail industries. It now has expanded its operations worldwide with regional offices throughout Europe, Asia, South America and the United States.

In a report by WGSN titled “Luxury Marketing in China: Digital Strategies”, Denise shared her expertise on implementing a strong online branding strategy for the Chinese luxury market. Mrs. Sabet commented that “a clear brand strategy for the Chinese market is essential as a first step. But how it is achieved – be it through the official website, branded microsite, social media community page, or mobile applications – will differ depending on the brand.”
The report also discussed a research Labbrand conducted regarding Chinese brand names online. The research found that Chinese consumers tend to use Mandarin brand names than its English name when searching online. For example, only 11% of all Google searches from Mainland China use the English brand name “Nestle”, whereas 89% of searches use the Chinese name, “雀巢”. Mrs. Sabet also suggested luxury brands to create interactive communications and improve in the delivery of locally relevant content.

Click HERE for the full report by WGSN