On September 5th, 2011, Labbrand’s VP & Creative Director Amanda Liu was interviewed and featured on “People in the Know”, a prestigious English radio program produced by China Radio International. The daily program provides insights into headline news in China and around the world by interviewing high-profile guests domestically and abroad. It aims to provide listeners with in-depth coverage about global current affairs.

Labbrand participated in a discussion on the credibility of foreign brands in China and the changing attitudes of consumers. Ms. Liu’s expertise in branding helped answer questions directly related to brand strategy and the establishment of brand equity in China. During the interview, Ms. Liu discussed several issues including taxation and the marketing strategies of different foreign brands, including how they positioned themselves in a competitive market. By using real case examples, Ms. Liu spoke on local consumer demand as well as gave insights into consumer psychology. The program also discussed a research project conducted by Labbrand regarding consumers’ perception of the “Made in China” concept. It helped to answer questions about the segmentation of different industry and their market positioning in China.

Full radio program available HERE