As Mr. Djurovic explained, “The launch of NORBIN^TM demonstrated BASF’s commitment to developing customized branded products and solutions for the Chinese market. The presence of the company’s top management from their global headquarters in this event communicates the importance of this strategy. Outstanding quality, innovation and eco-efficiency were emphasized in product development. For Labbrand, this was particularly meaningful as it epitomized the growing importance of local positioning for brands launched for the Chinese market and the promising future available to those that engage on this journey.”
From 2008 to 2009, Labbrand was officially appointed by BASF to create the brand identity of the new paints brand, including its Chinese brand name, English brand name, brand slogan and visual identity system. Labbrand developed the brand name NORBIN 诺缤™ [nuò bīn] to express brand attributes such as reliability, professionalism, high quality and excellent service. The logotype design features green, blue and yellow colored waves to demonstrate NORBIN^TM’s commitment to the environment and a passion for decorative paint colors.
With a memorable and meaningful brand identity system, innovative and quality paint products and excellent service, NORBIN™ has a powerful start in the Chinese marketplace.