The first event was hosted on January 6. It was a gathering of branding specialists organized by the French Economic Mission in Shanghai, and Labbrand Managing Director Mr. Vladimir Djurovic was invited to moderate a panel themed “Branding in China.” The second event was held today at 2 p.m. by the French Chamber of Commerce in China. In a seminar titled “Developing a Business in China,” the general audience was invited to participate in four panel discussions. Specialists from different industries talked about the opportunities and challenges relevant to business development in China. Vladimir was invited to present his views on the fourth panel called “Mounting a Service” concerning the start-up environment for service industries in China. He discussed the strategic issues a service industry business should consider, and in particular those relevant to the development of a healthy brand, in order to be successful in China.