In fact, this month, Labbrand has organized, in cooperation with The Executive Centre, a branding workshop titled “How to build a strong brand in China? Understand the market, seize the opportunity, design a long term strategy to keep your brand on the edge”. As the name suggests, we have focused on the aspects of branding that are more closely related to market research and have engaged attendees in asking, discussing,and eventually understanding how research is the foundation to building their own brand. Also this month, Vladimir Djurovic, Managing Director and founder of Labbrand, attended the “Fifth China Branding Roundtable” organized by The Economist in Beijing.