Vladimir Djurovic, Labbrand Managing Director, will deliver a keynote speech on brand identity and specifically on “Brand Verbal Identity - The Delicate Art of Naming Brands and Products, and why it Matters.” Building on the success obtained in Shanghai, the China Economic Review draw together accomplished business and branding leaders to share knowledge, experiences and present innovative strategies to increase brands value on the Chinese market. This is a valuable opportunity to share know-how, network with other attendees and exchange viewpoints on the opportunities and challenges strategic branding can offer for the growth of your business in China.