If you decided to visit Pepsi.com today, you will be able to see that the company’s website has gone through a 360 degree make over: new design and feature aimed at improving users experience while simplifying the process for the beverage maker to upload new promotions.
The renovated website uses 3d technology to showcase in 29 panels, routable by four at a time, the main content of Pepsi website. The new design and features are conceived to let users find easily what they are looking for while diving in an engagement experience.
In line with the overhaul of the website, Pepsi is emphasizing digital media by doubling its investment on online promotion. To use the words of John Vail, director of interactive marketing group for Pepsi-Cola North America, Pepsi wants to make sure that it "can leverage all of brands, partnerships and associations in a way that has a single voice to the consumer."
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