In today’s competitive business environment, oftentimes product and service companies find it challenging to effectively build their brands. Some may notice it is easy for competitors to copy or duplicate their offering, making it essential that marketing departments find innovative ways to make their brands stand out from the crowd. Furthermore, advertising is becoming increasingly prominent, with ads using images, sounds, videos, and other methods to make an impression on consumers. However, the sheer volume of advertisements causes consumers to pay less attention to them, resulting in many advertisements having weak impact.

Four specialized fragrances will be introduced for the 2010 Shanghai Expo. Shiseido has created two special perfumes, each with a white magnolia aroma, and France has created two unique perfumes with the scent of white magnolia, Shanghai’s emblematic flower. 

Are you looking for a laptop that is not only fully equipped with the latest technology but can also appeal to all your senses? Asus has the right thing for you! In fact, the famous maker of the Eee series of laptop and desktop PCs, has recently unveiled the F6V line of laptops which features model customized, innovative olfactive signatures. 

Most brands & products are now interchangeable. This sad statement emanates from one of the fathers of marketing, Philip Kotler. For a brand to be identified, recognized and understood in its values is the core of every strategy, the nagging issue of every marketing manager...

“I’ve sent you a fragrant short-message, did you smell it?“ This might soon be not a joke.The Japanese telecommunication group NTT has, in fact, announced this Monday that its new Mobile Fragrance Communication will be tested from April 10 to 20.