Xerox, the world leading document management enterprise has announced that from April the 1st will adopt a new vibrant red logo to convey the business vision that has brought the company to become the $ 6 billion giant it is nowadays.

This move is part of a comprehensive brand transformation aimed at matching the company’s goal of global expansion and to free itself from the image of mere photocopy producer which has been for so long rooted in consumers mind.

Following the introduction of this bold red signature, which symbolizes the company’s connection to consumers, partners, employee, industry and innovation, Xerox will revolutionize every aspect of its visual image so to support coherently its strategic vision of the future.