“达” (dá) is the simplified form of the character “達” (dá). As we have mentioned before, the radical “辶” suggests a walking or running motion, while the part “羍” (dá) hints the pronunciation of the character.

“ This word originally means to reach, to arrive, but it is also commonly used to allude to the intelligence of a person. Thanks to its similar pronunciation with foreign syllable “da”, this character is very often used in the translation of foreign names such as: 达尔文(Darwin), 达·芬奇 (Da Vinci). It is also very popular in products names for its phonetic and semantic advantages: 道达尔-TOTAL, 达芙妮- DAPHNE, 柯达-KODAK

“能”(néng) come from the ancient characters of Jin. Its original meaning lays in the figure of legendary bear. “能” (néng) is a typical pictograph. On the left, “ㄙ” symbolizes the profile of a bear, with “月” (meaning meat) as its trunk and tail. On the right, the superposed “匕” are just like a bear’s strong limbs and sharp claws. “能” (néng) was regarded as the most powerful animal among all. That it is commonly used to describe ability and talent.

“能” (néng) is generally employed in brands and products names to emphasize on their satisfying quality: 佳能-CANON, 能率-NORITZ.