> 家-jiā (ca):

The character“家” (jiā) has on top the radical “宀”(mián), which represents a roof. Below that is the radical“豕” (shǐ), meaning pig. In the more remote days of Chinese development, families often kept livestock such as pigs inside the home, so a pig under the roof came to symbolize family and home

In Chinese, one’s home is “家” (jiā), one’s family is “家族” (jiā zú)，and one’s family member is “家人” (jiā rén). At the same time, the concept of home has been expanded to include country as “国家” (guó jiā) and hometown as“家乡” (jiā xiāng).

In the Chinese culture, the idea of home symbolizes security, safety, reliability and peace. For that reason, we see it on a wide range of products. Some examples include 家乐鸡精 (chicken essence), 宜家-IKEA (home furnishings), 好美家-HOMEMART (home furnishings), etc.

> 乐- lè (rre):

“乐” is the simplified form of the character “樂” (yuè/ lè). “乐”(yuè/ lè) is a multi-tonal character, meaning both music as “乐”(lè) and happiness as “乐”(yuè).

There are several theories for the structure of this character:

1）The top half, composed of radicals “幺白幺” symbolize “丝” (sī), meaning silk. This represents the strings used on an instrument, and the “木” (mù) radical below represent the body of the instrument. This theory explains how “乐” (yuè) came to mean music.
2）”幺” (yāo) represents a sound of joyful expression: “吆——吆——” (yāo).
3）“幺” (yāo) is a symbol for grains, and represents “木” (mù) tree. The combination represents an accumulation of grains to become associated with the joyful feelings brought on by a good harvest.

In a brand name,“乐”(lè) conveys a feeling a happiness and joy to give the consumers a positive feeling. For example, 可口可乐-Coca-Cola (beverage),好乐迪- HAOLEDI（KTV ), 乐事-Lays (potato chips), etc.

> 福- fú (four):

“福” (fú) can be divided into four different parts. The top right part is similar to a man’s head, while the lower right can be viewed as an abdomen. The cross inside indicates that it is filled. This is symbolic of excess and prosperity. The “礻” radical on the left is a variation on the character “示” (shì), meaning display or show. To display your wealth and prosperity is considered a blessing, which is the closest meaning to this character.

“福” (fú) in the Chinese language and culture is a highly auspicious character, meaning success, luck and wealth. Thus, many brands use this character in their names: 福特-Ford (automobile), 福娃 (Beijing Olympic mascots), 福布斯 - Forbes（magazine).