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> Name Analysis
03.30.2009
Popular Cars and their Attractive Names
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12.30.2008
Name Analysis - YOUA - 有啊
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10.30.2008
Name Analysis - P&G - 宝洁
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07.30.2008
Name Analysis - Roewe - 荣威
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03.30.2008
Name Analysis - Décathlon 迪卡侬
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01.30.2008
Name Analysis - Auchan - 欧尚
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11.30.2007
Name Analysis - Carrefour - 家乐福
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Labbrand News
01.18.2012
Labbrand President Vladimir Djurovic Interviewed by Le Monde on Chinese Brand Names
Labbrand President Vladimir Djurovic was interviewed by prominent French newspaper Le Monde regarding foreign brands’ Chinese names.
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01.18.2012
Labbrand Interviewed by WGSN on Digital Luxury Marketing in China
Labbrand Vice General Manager Denise Sabet was interviewed by WGSN regarding digital luxury marketing in China.
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Research
Research with Minority Populations
Strategy
Brand Equity Tracking: Gauging the Success of a Brand
Creative
Chinese Naming for Online Brands
Research
Same Attribute, Different Expression
Strategy
Being Smart about Mobile
Creative
Understanding Chinese Brand Names Online
Research
The Chinese Perspective on Organic/Natural Cosmetic Brands
Strategy
2010’s Top Five Brand Stories in China
Creative
Cultural Naming
