What are the main trends in the cosmetics market in China?
To answer this question, Labbrand conducted an extensive video qualitative research project in Shanghai, by interviewing cosmetics users directly, and on the spot, where they buy their products. Let’s take a look at a unique, dynamic, and emerging market.

In July, Watsons opened a new concept store at U-town Lifestyle Center in Beijing. Watsons is a health and beauty retailer, and they have chosen to use a department store layout to attract customers to their new location. Instead of a traditional pharmacy-style design with all the products on shelves, the new store has separate sales areas to display each brand. 

Want to sell more while making your buyers happy? Apparently, the majority of shoppers might be turned off by products packaged with materials that do not take into consideration the environment – so be careful! Even though green packaging might not be the main factor driving or diverting buyers purchasing decisions, it might still be the decisive factor to drive consumers choice between 2 similar offerings.

The globalization of the world economy has triggered more and more firms to expand overseas. This is especially true for brands that already enjoy a good reputation in their country’s market. Exploring foreign markets for these big players means not only that the company can benefit from scale economies, but also that the brand equity accumulated over the years at home can be transferred to the new entities abroad. Moreover, when it comes to developing countries,  foreign brands are quite likely to be warmly welcomed by local consumers.

On 28th November, GE Sensing & Inspection Technologies has announced the launch of its first China localized product – the supersonic flow meter “Aquatrans TM AF878” , which is also GE’s first product following the launch of the ICFC (In China, For China) program.

Going back on yesterday post:

The latest China Market Research Group research (cited yesterday here) has revealed that trust towards American consumer brands is still an all time high, probably also due to China’s tainted milk scandal.