Many talk about it but not that many actually do it: develop product and services tailored to improve consumers’ experience of the brand. And what could be building a stronger bond with consumers than letting them putting their own face on your products?

Mars Snackfood USA must certainly believe nothing could! The leading chocolate brand is, in fact, planning to allow consumers printing their faces on M&M’s, revealing in this way the brand increasing attention in tailor making products to improve consumers’ brand experience.

Starting from next month, by visiting MyMMs.com everyone will be allowed to upload a photo and order “personal” M&M’s featuring a face and message on the candy shell.

"I think this is the biggest idea at this show," said Jim Cass, VP and GM of Mars Direct, Hackettstown, N.J., which manages My M&M's and My Dove brands. "There's nothing more personal that you could put on anything than your face... consumers aren't recreating the brand, they enhance it, the brand essence is fun, and they simply redefine that."