3D, Simple, and Colourful: A look at trends in logo redesign

It is common practice for brands to update their logo and tagline from time to time. This strategic move is the result of brands’ various needs at different stages in their development. Brands need appropriate and trendy logos to stand out in the market and attract a growing body of consumers.So by keeping a fresh and innovative image, brands are not only trying to maintain loyalists’ attention but are also looking to win over new customers. To do this, some brands make dramatic changes to their image, while others just make slight adjustments and try to maintain a consistent look.

Radical logo redesign: MuchMusic

MuchMusic is a very popular TV channel which used to mainly broadcast music related programs. Now, it gradually changed to showcase reality TV and movies. Recently, MuchMusic adopted a new identity to its logo, breaking ties with the old logo which gained tremendous recognition over the past 15 years.

Bloomberg news recently reported that “China’s largest online retailers expect sales to as much as triple next year”. With an accompanying increase in demand for warehouse space, rental rates are rising; some key e-commerce players saw their sales reduced simply due to lack of warehouse space. There is also a dramatic increase in investment in the e-commerce industry in China. For these reasons and more, it is obvious that e commerce is booming and will continue to grow in China over the upcoming years.

Li-Ning, one of China’s leading local sportswear companies, recently underwent a major brand revitalization aimed at differentiating itself from rivals in global and local markets. A new logo stands at the forefront of its refreshed visual identity, and an apt slogan “Make the Change” describes the brand’s tweaked attitude.

The Quaker Oats Company has a firm place in American culture, with a history dating back over 130 years. The brand’s mascot, the iconic Quaker man, was actually America’s first registered breakfast cereal trademark in 1877.
Quaker’s brand image is thus one of old fashioned wholesomeness, quality and tradition. Recently, however, it has introduced a new logo, with an added tagline and modernized typography.

Many brands operating in China choose to use two names to represent themselves to Chinese customers: one composed of Chinese characters and another that is alphabet-based, such as an English name. Brands that choose to use both face the unique visual identity challenge of having separate logos for each or incorporating the two names into one, simple logo design.

Recently, the French carmaker Peugeot unveiled a new brand logo as well as a revamped slogan in Paris, marking the beginning of its rebranding campaign across the world as the brand approaches its 200th anniversary.

Starbucks announced it is opening a new store serving beer and wine along with coffee and tea by revamping one of its own cafes. Starbucks logo will not appear on the facade of the store, nor will it be on any product that the Seattle-area store sells. The remodeled store will be called “15th Avenue Coffee and Tea” and is expected to be unveiled on July 24th.