Apparently nothing can stop Lining’s rat race. In fact, on the 10th of November the 3rd biggest sport brand in China has announced an endorsement cooperation with NBA’s all-star one-guard Baron Davis who just joined the Los Angeles Clippers this season.

Davis, as one of the most prominent NBA’S superstars has been elected as NBA all-star player twice for the excellent performance delivered during his 9 seasons with the New Orleans Hornets and the Golden State Warriors. He Yongjian, Brand Communication Manager for Lining said that the company is cooperating with NBA to try speed up its brand internationalization, “Davis has an unimaginable creativity. On the court, he is incredibly energetic and never gives up; off the court, he is a kind-hearted guy with a lot of interests. His perseverance and optimism is perfectly in line with the sports sprit of striving hard for succeeding which our brand advocates.”

As early as on 14th Jan 2005, Lining has become NBA’s strategic partner in mainland China. Baron Davis endorsement is set to push the brand forward in its race to conquer foreign markets.