Lenovo is bringing athletes views of the Olympics together even before the games begin! As a worldwide partner of the Beijing 2008 Olympic Games, Lenovo has taken a global approach to well utilize its role as sponsor and technology solution provider of the Olympics.

The Voices of the Olympic Games is the recent campaign carried out by Lenovo, inviting a collection of athletes from varieties of sports and regions around the globe to blog about their experiences leading up to and during the Olympic Games.

As Lenovo expressed itself, its “sponsorship should be about empowering the Games with technology and the best way to do that is to support the athletes directly”.

Sure enough, this effort really provides Olympic enthusiasts a vision into athletes’ personal experiences. Furthermore, it establishes a technology-centered and responsible brand image, expressing care for the public using its IT expertise. What a smart way to get people to look into some real-life brand experience and get emotionally attached to your brand!