Building up on the Olympics exposure, Lenovo is lining up new desktop brands side by side with laptops ranges to strengthen its position in India.

In fact the Chinese personal computer manufacturer is expanding its desktop line in direct competition with popular budget PCs from Dell and HP by developing its consumer-focused IdeaCentre series.

These systems have been designed to deliver at a reasonable price both high performance and market relevant, customized features. 

Apparently, the line marks a significant innovation in Lenovo product development practices as it moves away from the standard aesthetics generally pursued for relatively cheap desktop brands.

Alongside Olympic allure, the brand is using also local celebrity appeal of Sif and Soha Khan to better reach consumers.

Thus Lenovo continues to invest in the brand by looking at the Indian market not only from a demand perspective – with laptop and desktop ranges targeted respectively at big and smaller cities - but also as a launch pad for global branding.