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LABReport Vol. 4 Iss. 3 Nov. 2011

LABReport Vol. 4 Iss. 3 Nov. 2011




Words from the Editor
Dear Reader,
Welcome to the LABReport, a publication by Labbrand’s branding experts, bringing you insightful articles on market research, brand strategy, and the creative aspects of branding.
In this edition of LABReport, we explore the potential of neuroscience for brand innovations, social web marketing in China in terms of Weibo, and illustrate trends in logo redesign. Last but not least, we’ll discuss Chinese online group-purchase brands’ naming strategies.
As our regular readers know, LABReport provides valuable information to help build strong brands. Don’t forget to regularly read our blog, BrandSource, for up to date and analytical commentary on what brands are doing in China and abroad.


We hope you enjoy reading.


From the LABReport Team

Enter the Brain: Exploring neuroscience for brand innovations As one of the pillars of today’s global economy, market research plays a fundamental role in defining innovation in product design and branding. Understanding consumers, their perceptions...
Ying Mu Corporate Branding Team Social Web Marketing in China: How brands are using Sina Weibo Since the popularity of Facebook, Twitter and Youtube have grown dramatically over the past few years, there have been volumes of discussions about the...
3D, Simple, and Colourful: A look at trends in logo redesign It is common practice for brands to update their logo and tagline from time to time. This strategic move is the result of brands’ various needs at different stages in their development....
Name Analysis: Group Purchase Brands in China Waiting for a Winner According to the 2011 Electronic Commerce Data Analysis Report, China’s online group-purchase market has expanded to more than 5000 companies with 52 million average users. Group-...