Brand

Brand Source > LABReport Vol. 4 Iss. 1 Apr. 2011
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Words from the Editor

Dear Reader,

Welcome to the LABReport, a publication by Labbrand’s branding experts, bringing you insightful articles on market research, brand strategy, and the creative aspects of branding.

In this edition of LABReport, we explore the use of applied semiotics for brand differentiation, discuss the brand management perspective on mobile branding, and reveal the importance of Chinese brand names online. We also examine three Chinese brand names that use words and characters related to happiness.

As our regular readers know, LABReport provides valuable information to help build strong brands. Don’t forget to regularly read our blog, BrandSource, for up to date and analytical commentary on what brands are doing in China and abroad.

 

We hope you enjoy reading.

 

From the LABReport Team
labreport@labbrand.com
 

04.27.2011
Same Attribute, Different Expression

What can brand managers do to stay ahead of the pack when it comes to product innovation, especially when they want to stay true to an attribute that is shared by other brands in the industry? For one, they need to equip themselves with tools that can handle such complexity. At Labbrand, we feel one of these tools is semiotics.

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04.27.2011
Being Smart about Mobile

In this article, we will discuss how developing a branded mobile application may represent an opportunity for brand differentiation in China and how the app can enhance segmentation efforts to increase brand relevance.

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04.27.2011
Understanding Chinese Brand Names Online

In today’s crowded marketplace, it is difficult to create a product or service that cannot be imitated by competitors in a short period of time. However, if you build your brand effectively, it creates competitive entry barriers and make it difficult for competing brands to capture your market share. The crucial first step is creating a strong brand identity, of which the brand name is a key aspect.

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04.27.2011
Name Analysis: Chinese Brand Names that Make You Happy

A powerful brand name can do many things. It can capture attention, generate curiosity, be informative and leave a durable imprint in the consumer’s mind. Emotions are triggered by a number of elements we are sometimes not aware of. Sounds, smells, images, and other stimuli evoke emotional responses. Such associations are often called on in brand development and marketing.

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