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Brand Source > LABReport Vol. 2 Iss. 4 Nov 2009
LABReport Vol. 2 Iss. 4 Nov 2009
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LABReport200911CN.pdf
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LABReport200911EN.pdf

Words from the Editor

Dear Readers,

Welcome back to another engaging issue of LABReport, Labbrand’s bi-monthly publication on market research, brand strategy, and creative aspects of branding. This issue has a distinct China-focus; we’re sure you’ll find it interesting and relevant!

Since our last issue in September, Labbrand announced its creation of Roquette SweetPearl’s Chinese name and slogan as well as the rejuvenation of their brand visual identity system. We also participated in a Danish Chamber of Commerce event on Branding in China, providing advice to foreign companies on managing their brand names in China.

Labbrand is pleased to announce the launch of our new website! We welcome you to explore Brand Source, Labbrand’s blog of branding insights, where you can post comments, suggest topics, and ask us branding questions. Be sure to read about our work, learn more about our services, and check out our press room as well.

In this issue of LABReport we present findings of an in-house video research project on high-end cosmetics trends in China, discuss how product placement can be used by brands in China, explore alternatives for Chinese transliterations of foreign brand names, and have a look at the Chinese names of online shopping brands.

 

See you online, and enjoy the reading!
The LABReport Team
labreport@labbrand.com
 

11.02.2009
High-end cosmetics trends in China

The cosmetics industry in North America and Europe are now very large and mature markets. But in other parts of the world, the high-end cosmetic market is in an earlier stage of development and exhibiting different trends. Let’s take a look at a unique, dynamic, and emerging market—the high- end cosmetics industry in China.

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11.02.2009
Product Placement in China: A Branding Opportunity

Chu Yuxun is still excited after her battle against campus bullies. Her hair appears wet and messy. Suddenly, her piano teacher appears and recommends a new shampoo brand, insisting Chu needs silk protein to improve her hair’s condition. The camera then zooms in on the Slek shampoo logo and holds the image on screen for what seems like an eternity.

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11.02.2009
Chinese Transliteration Strategies for Foreign Brand Names

Presenting a strong brand in the Chinese language can be considered a necessity for an international firm entering the Chinese market. The literary nature of Chinese language forces firms to carefully consider the character combinations of their brand names before launching their products and services in China.

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11.03.2009
Name Analysis: Chinese Names for Online Shopping Brands

Over the past couple of years, the popularity and profitability of online shopping websites in China has grown exponentially. As the number of internet users as well as their buying power continue to increase, this industry is likely to receive added attention from both foreign and domestic brands. Read on and you will see, Chinese names matter on the web too.

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