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Brand Source > LABReport Vol. 2 Iss. 3 Sept 2009
LABReport Vol. 2 Iss. 3 Sept 2009
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LABReport 090831_3 cn.pdf
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LABReport 090831_5En.pdf

Words from the Editor

Dear Readers,

Welcome to the September Issue of LABReport. Our team hopes you had a wonderful summer, whether you spent it in Shanghai or abroad.

Even though summers in Shanghai can be slow due to the heat, this year was an exception. At the beginning of July, Labbrand and King & Wood PRC Lawyers hosted two exclusive seminars for retailers in China called “Retail Branding – How Safe and Effective is your Brand in China?”. On July 2nd, Vladimir Djurovic, Labbrand Managing Director, also presented at a NextStep event on Branding in China. In August, Labbrand announced the completion of a project for Torres China which included the creation of English and Chinese brand names and the visual identity system for their wine retail chain “Everwines”. With many other projects on the go, we were happy for the cooler weather these last two months.

In this issue of LABReport, learn more about semiotic analysis and the Chinese water bottle market, using Twitter to build brand equity, new and improved reasons why you need a Chinese name, and a unique Chinese naming option— single character trademarks. We’re sure these articles will provide valuable insights for your business and your brand.

 

Enjoy the reading,

The LABReport Team
labreport@labbrand.com

09.01.2009
Semiotic Analysis and China’s Bottled Water Market

With thousands of companies, big and small, producing bottled water in China and numerous brands displayed on the shelves, which bottle to choose is a bewildering task for many consumers. Yet, the fascinating field of semiotic research reveals room for innovation. 

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09.01.2009
Using Twitter to Build Brand Equity

While companies find their customers are spending much less money during the economic downturn, they turn to Twitter to help build their brands, promote their products or services, and keep in touch with both loyal and potential customers. This article takes a closer look at how businesses can Twitter up brand equities.

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09.01.2009
Why does your company need a Chinese brand name?

Single character Chinese brand names are rare yet fascinating. This article aims to uncover whether they could be seen as a potential branding solution by examining the meaning of three names, “沃” (wò) , “蒲” (pú), and “雕” (diāo), and evaluating their effectiveness in appealing to their target markets. The benefits and risks of using a single character trademark as a brand name will also be discussed.

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09.01.2009
Single Character Chinese Trademarks

Single character Chinese brand names are rare yet fascinating. This article aims to uncover whether they could be seen as a potential branding solution by examining the meaning of three names, “沃” (wò) , “蒲” (pú), and “雕” (diāo), and evaluating their effectiveness in appealing to their target markets. The benefits and risks of using a single character trademark as a brand name will also be discussed.

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