Words from the Editor

Dear Readers,

The last two months have been busy at Labbrand, with a number of new projects, events, and communication activities taking place. But don’t worry; we’ll keep it short and sweet.

On May 13th, Vladimir Djurovic, Labbrand Managing Director, spoke at a seminar for patents, brands, and marketing, hosted by the Economic and Commercial division of the French Embassy. On May 27, Vladimir attended the China Fashion and Retail event and presented on the topic of Brand Identity for Hi-end Retail Brands. There certainly isn’t a shortage of interest on how to create a trademarked brand name that appeals to Chinese consumers here in Shanghai!

The latest internet-related hype has been all about social media. Here at Labbrand we are finding Twitter, a micro-blogging tool, to be very effective for sharing interesting branding-related insights. If you aren’t already “following” us, please do!

This month the LABReport will introduce you to semiotics – the study of signs and symbols and their meaning —in advertising, the unique and fascinating field of sound branding, and provide tips on branding for business-to-business companies. We will also explore Chinese product naming for cosmetics.

We welcome your feedback— please feel free to send us a message on Twitter, Facebook, our corporate blog, or just an old-fashioned email at labreport@labbrand.com.

Enjoy the reading,

The LABReport Team