Brand

Brand Source > LABReport Vol. 2 Iss. 1 Mar 2009
LABReport Vol. 2 Iss. 1 Mar 2009
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LABReport_210409_CN.pdf
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LABReport_210409_EN.pdf

Words from the Editor

Dear Readers,

We are happy to introduce you new ways to stay connected to the LABReport.

Starting this month, you can participate to Labbrand’s community by joining our Facebook page. Discuss new articles with members or simply stay tuned about what is going on in the branding industry both in China and globally.
You can also follow us on Twitter – we look forward to hearing you twit back to share your own branding views and ideas!

Speaking of sharing, this month we would like to share insights on how to reach Chinese consumers through strategic packaging design and the importance of branding for low-priced consumer goods in China. We will also provide branding tips for Chinese traditional companies and compare the Chinese names of three popular vehicles in our name analysis.

Want to give us your feedback? Want to comment on what we wrote in this issue of the LABReport? Please do so on Facebook, Twitter or simply on our own corporate blog!

We would also like to draw your attention to our news section – you’ll find out about Labbrand latest creation – the Chinese brand name for Bureau Veritas. And for those of you who read Ilook, Vladimir Djurovic, Labbrand Managing Director , has been interviewed this month to explain how French business can succeed in China – go check it out!

 

Enjoy the reading,

The LABReport team  

04.20.2009
Brand Translation: Packaging Design Differences

Is a product still the same without its packaging? As the saying goes – looks matter, and without a properly designed package a product is hard to sell regardless of how good its other attributes might be. Indeed, packaging design represents what the brand stands for as much as other elements of the brand visual identity do, and in certain cases the packaging is almost as important as the product itself. After all, what would Coca Cola be without its famous bottle?

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04.20.2009
Chinese Low-Priced Consumer Goods Market

China has a highly a saturated and established consumer goods market, which strongly discourages investment in creating strong low-end brands. After all, in a market long dependent on price competition to attract consumers, generating brand loyalty even for well-known and well-established brands seems to be difficult. Many firms believe it is better to cut branding costs in order to have a price advantage. In this article, however, we will argue that for low-priced products the brand remains the distinctive factor on which Chinese consumer base their purchasing decisions.

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04.21.2009
Branding Tips for Chinese Traditional Companies

Vintage brands have been on the rise in the west for the past 5 years – and the trend is still continuing: brands famous in the ‘80s that had been long forgotten have been rejuvenated to see new days of glory. Converse All Stars, to name one well known example, have come back into style after years of hibernation. China has numerous vintage and traditional brands, known as “lǎo zì hào” (老字号); but not many people know they exist and even less recognize the equity that still lies within them.

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03.30.2009
Popular Cars and their Attractive Names

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