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Brand Source > LABReport Vol. 1 Iss. 7 Dec 2008
LABReport Vol. 1 Iss. 7 Dec 2008
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Labreport-0812-cn.pdf
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Labreport-0812.pdf
Words from the Editor

Dear LABReport readers,

As Christmas draws closer our team prepared for you a nicely wrapped LABReport to add to the pile of gifts to put under your Christmas tree.

In this issue, we decided to give a closer look at Chinese luxury brands. What are the made in China branded luxuries? What are the challenges and opportunities domestic luxury brands face to compete in the high end market? The answers to these questions and more in our December LABReport!

We would also like to draw your attention to our news section. In the past couple of months Labbrand has been particularly involved in forums and events. Want to know more about what’s happening in China in terms of branding? Come ask the expert!

 

Wish you all Merry Christmas and happy New Year…and as always, enjoy the reading!

LABReport Team

12.19.2008
The Poetic Dimension of Chinese Brand Names

A great brand name is one of the most important assets of a company. It conveys the brand identity, it tells people what the company does and why it does it better than others, and it gives space for creative design and communication developments. One phrase – preferably no longer than 4 syllables or 4 characters – that can tug the heartstrings of your audience. Creating a brand name that wields this much meaning is quite a challenge. But such a challenge becomes even greater when it comes to the Chinese market!

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12.19.2008
Chinese Luxury Brands on the Move

China’s growing affluent consumer segment has been attracting worldwide luxury brands for a long time. Gucci, LV, Zegna, and many other top brands tapped into the Chinese market in the early nineties, long before it started generating revenues. And quite rightly so, as it seems clear that the Chinese luxury consumer market, which did not even exist a mere 20 years ago, is on the path to dominate top end retail. But what about domestic luxury brands?

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12.19.2008
Winning Back Consumers’ Trust in China’s Milk: the Mengniu Case

The tainted milk scandal that has claimed the lives of four children and sickened thousands more risks having a long lasting effect on the “Made in China” brand, especially with regards to the food industry...

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12.30.2008
Name Analysis - YOUA - 有啊

 

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