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Brand Source > LABReport Vol. 1 Iss. 6 Oct 2008
LABReport Vol. 1 Iss. 6 Oct 2008
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Labreport-0810-cn.pdf
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Labreport-0810.pdf
Words from the Editor

Autumn is here and with it we bring you a brand new LABReport!

In this issue, you will find a few practical examples illustrating how to boost your brand – either through traditional means or more innovative, ground breaking tools. Naturally, you will also find the third article of our branding series – we’ll never stress enough how important a good understanding of the basics is to effectively enhance brand value!

We would also like to direct you to our News & Happenings section to find out about Labbrand contribution to the development of the branding industry in China and how this could, eventually, directly benefit you.

We would also like to direct you to our News & Happenings section to find out about Labbrand contribution to the development of the branding industry in China and how this could, eventually, directly benefit you.

 

Sincerely,
LABReport Team

09.25.2008
Brands at Labbrand - Market and Consumers Insight

This is the 3rd article of a 6 part series on branding Here we are back for our bimonthly appointment on branding. To refresh your memory: in the first article “Brands at Labbrand” the concept of what a brand actually is was illuminated and a holistic branding model which defines the dimensions brands interact on with different stakeholders was briefly introduced.After having discussed what branding actually does in the second article we come to clarify today what some might argue is the most important dimension of holistic branding - markets and customers - and explain why solid market research is such a vital part of any successful branding strategy...

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09.25.2008
Interactive Media: the New Golden Goose of Branding?

Interacting with your customers in today’s business world has become a must. Does this sound like too much of a strong statement? Well, maybe “must” somehow overplays what is today’s reality, but it is indeed true, since all you hear marketers and advertisers talk about lately concerns interactive medias, how these are changing their panorama and how much are they gaining momentum...

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09.25.2008
Star Power

In the last couple of years, the market for luxury brands in China has changed dramatically. Gone are the times when luxury flagship stores barely made any profits and stayed in the country just to ensure presence. Today, Chinese consumers count for 10% of the world’s luxury purchasers either in or out of mainland China, and it is quite likely that this percentage will continue to rise along with the rise of income and retail spending levels...

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09.25.2008
Kappa’s Brilliant Renaissance

Nowadays, if you have a walk along the crowded street of Shanghai, or any another Chinese city, you cannot help but notice that the distinctive "omini" logo that Kappa prints on its apparel are all over the place. Yet, it has not always been like this. On the contrary, when Kappa first entered the Chinese market, it met no warm welcome from local consumers. Looking at how successful the brand is today, we decided to look at its development in the country in order to bring forward a practical example of a foreign brand that overturned its fortune in China by investing in branding...

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10.30.2008
Name Analysis - P&G - 宝洁

 

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