LABReport | LABReport Vol. 1 Iss. 4 May 2008

Brand Source > LABReport Vol. 1 Iss. 4 May 2008

Words from the Editor

Looking for an interesting reading after your May’s Holiday?

Our May issue of the LABReport brings you an overview of the hottest topics in branding: from naming strategies to market research insights and further on to sensorial branding innovations our team explores some of the “must know” industry issues.

Do not miss our latest selection of articles: we are committed to provide a Labbrandian perspective to brand building and to trigger your curiosity with the latest trends and industry developments.

We would also like to direct you to our News & Happening section to find out about Labbrand contribution to enhance the notion of brand strategy in the Chinese market.

Be on the lookout for exciting news and developments and as always enjoy the reading!

Sincerely,
LABReport Team

05.10.2008

Brands at Labbrand - Labbrand reveals the hidden dimensions of Brands

Today’s globalized world is characterized by an ever-increasing pace of change. People are faced with technical, cultural and social changes on a daily basis, challenging their ability to cope and creating a need for stability, something reassuring and dependable that stays constant over time. Successful brands have managed this feat...

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05.10.2008

Rethinking Focus Group As Concept Development Tool

It is a well-spread concept that before launching a new product or idea, wise marketers test consumers’ likely reactions. Concept testing strives to forecast the success of a product before it is marketed to the general public and this might be done through either qualitative or quantitative research methods...

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05.10.2008

Sensorial Branding - The Future of Brand Building

Most brands & products are now interchangeable. This sad statement emanates from one of the fathers of marketing, Philip Kotler. For a brand to be identified, recognized and understood in its values is the core of every strategy, the nagging issue of every marketing manager...

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05.10.2008

Difficulty Selling a Drug? Find a Top Notch Chinese Name for it first!

Powerful brand names for pharmaceutical products are important tools to offset competitive pressure from generics and to build customer loyalty. Brand naming for a pharmaceutical product is unique, as it is not only affected by marketing decisions, but also heavily regulated by state legislations...

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05.10.2008

Conquering the Sportswear Market: Naming Strategies of Chinese Sport Brands

As the Beijing 2008 Olympic Games are approaching, sport and sport brands have been drawn under the eyes of the whole world. Sport brands, whether sponsors of the Games or not, are striving to capitalize on this opportunity to associate their image with the Olympics. This is even truer for local companies which intend to exploit this worldwide event to enhance their image not just at home but also abroad...

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05.30.2008

Name Analysis - Danone - 达能

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