Surviving the current economic downturn is no easy job for no one – companies are cutting on their marketing and branding costs and keeping their pockets tight hoping things will be better soon. However, there are also companies that understand that right now is the moment to act, to invest and to keep faithful to their brands. Micro Star International, a Taiwan-based leading manufacturer of computer hardware products and solutions, is among them. In fact, the Taiwanese company has recently released a new brand logo, sign of the company’s intention to transform from a manufacturing enterprise to a brand led business.

 A recent announcement from Walt Disney has disclosed that its famous movie-oriented theme park will be soon going through a renaming process: from Disney-MGM Studios to Disney's Hollywood Studios.

A new trend in packaging design seems to be changing the beverage industry: sleek looks, green features and cool colors to make drinks “feel” better.
In fact, MillerCoors has followed Anheuser-Busch, Coke, Mountain Dew - just to name a few - in introducing trendy graphics and looks in aluminum packaging.

Chinese automaker Great Wall Motors – an up and coming Chinese car brand - will have to slow down its march into the European market because of recent Turin  court ruling.

In fact, one of the latest Great Wall Motors model – GWPeri - has been banned from Europe on the ground that its design had been cloned on Italy’s legendary and hugely successful economy car – Fiat Panda - a model that started to gain great popularity throughout the 1980s.

Baidu Brand for Sale? Definitely not China Baidu! Has it ever occurred to you that there is another Baidu out there?

Did you know that Zong – formerly know as Paktel and then thus re branded after being acquired by China Mobile – is not the only Zong worldwide?