Hershey, the famous American chocolate boutique, has opened its first flagship store outside the US in Shanghai Peace Cinema - an experiential store - to be more precise.

In fact, as the company first flagship store outside the home market, Hershey Shanghai brings a sweet journey in the world of chocolate to Chinese customers. Everything here has been designed to have customers live the Hershey experience: starting from the entrance door shaped into Hershey Kisses chocolate, going to the signature chocolate scent that is diffused all day long; customers can even see the production process of chocolates, select their preferred packaging and have a taste of drinks or cakes made with Hershey ingredients in the second floor lounge area.

The new “chocolaterie” has really good chances to become a new landmark of Shanghai. Located in the central cinema and next to Raffles City, Hershey chocolate targets mainly young citizens: couples cinemagoers and young shoppers will definitely enjoy this offer to enrich their romantic or shopping times.