Want to sell more while making your buyers happy? Apparently, the majority of shoppers might be turned off by products packaged with materials that do not take into consideration the environment – so be careful! Even though green packaging might not be the main factor driving or diverting buyers purchasing decisions, it might still be the decisive factor to drive consumers choice between 2 similar offerings.

Yes, packages made of disposable and non-renewable materials are on the downhill path; increasing environmental awareness is driving the industry to approach packaging with an environmental friendly mentality.

Thus, Arkansas-based retail behemoth Wal-Mart made the news in 2007 as it announced that all its biggest suppliers would have to adopt greener packaging as part of the company’s commitment to reduce waste by 25 percent before 2010. P&G already formulated a plan to shrink packaging’s’ size and concentrate laundry detergent – so less disposable material + less weight = less fuel for transportation and protection of the environment.

But USA is not alone in its quest to be green. China Mobile, for instance, has recently launched its “green package”: less use of the wooden box that are generally employed in the traditional transportation method. It is a major step to signal the company’s determination to build a greener brand.

(for more on green branding check  here, here and here.)

Yes, green packaging can really work. So would it be better if you could replace your steel tin with a paperboard canister generating less carbon emission, air and water pollution as a cost-effective, consumers appealing, more sustainable alternative?