green branding | Labbrand Brand Innovations

02.25.2009

Want to sell more while making your buyers happy? Apparently, the majority of shoppers might be turned off by products packaged with materials that do not take into consideration the environment – so be careful! Even though green packaging might not be the main factor driving or diverting buyers purchasing decisions, it might still be the decisive factor to drive consumers choice between 2 similar offerings.

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01.09.2009

Continental Airlines: How "Green" is Your Brand?

Today’s world is by no doubt a largely environment-conscious world. A supermarket is proud to show off is organic selection, a car is judged by its high fuel efficiency, and there is a movement to save electricity in every corner of every residential neighborhood. In such a world, how much a company appeals to the environment-loving side of their potential consumers is not just about helping the world by putting releasing fewer toxic gases into the atmosphere, but also perhaps symbolizes the very life and death of the company itself.

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11.19.2008

Sony to Build an Eco-friendly Brand

Traditionally targeted to a market that seeks best quality and advanced technology, Sony is now adding another attribute to its offering: eco-friendliness.

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10.23.2008

Fiat Multipla and Lancia Lybra to Go Under the Zoyte Branding

Zoyte might no be the most famous Chinese automaker but it certainly is a forward looking one.

After having gone green earlier this year with a highway-speed electric SUV, this month ZOYTE has closed a co-branding agreement with FIAT, the Italian automaker.

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08.22.2008

Eco-Purse - Eco-Branding

Yes, you heard us right, we are not making some space-age joke. Eco-bags have actually been around for a while, all eco-featured for conscious buyers to pick up and save on electricity consumption. Thing is, every one of these green bags was very expensive and fairly ugly.

Things will be different by the end of 2008 when the Solarjo Power Purse will be released. Selling at $285, it will feature nice stylish design and loads of useful features.

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