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Brand Source > Fiat Multipla and Lancia Lybra to Go Under the Zoyte Branding
10.23.2008
Fiat Multipla and Lancia Lybra to Go Under the Zoyte Branding

Zoyte might no be the most famous Chinese automaker but it certainly is a forward looking one.

After having gone green earlier this year with a highway-speed electric SUV, this month ZOYTE has closed a co-branding agreement with FIAT, the Italian automaker.

Fiat Multipla and Lancia Lybra will go under the Zoyte branding and sources on the web rumor that more of the Fiat models might be bought in the near future by the Chinese brand.

Zoyte seems thus to be quite aggressively trying to build its brand. Investing in designs and corporate image...Zoyte might just be another Chery rising from nowhere to become an up and coming Chinese auto brand.

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