Today’s consumers are confronted with countless choices and a multitude of information to consider when they buy products or services. Traditional promotional methods like advertising in magazines or on TV are no longer as effective as before. In light of these questions and many others, brand experience has emerged as an innovative and compelling way to build a brand in the minds of consumers.

Those who took a stroll along the streets of Shanghai downtown – and in particular on Huaihai Middle Road - this past Friday have certainly noticed a brand new six-storey concept store peeping out behind a tent printed with a huge Barbie face.

A new trend in packaging design seems to be changing the beverage industry: sleek looks, green features and cool colors to make drinks “feel” better.
In fact, MillerCoors has followed Anheuser-Busch, Coke, Mountain Dew - just to name a few - in introducing trendy graphics and looks in aluminum packaging.

 Coke-Cola may be an old brand, but it never stops surprising us for its young attitude towards reinterpreting creatively the meaning of the brand.

This month, Coca-Cola Company set up a “Coca-Cola Olympic Shuang(爽) Zone” in a Beijing Central Business District shopping mall having the largest overhead LED screen in the world – 250 meters long and 30 meters wide!