Mid-Autumn Festival is a Chinese holiday when families get together to celebrate. Traditionally, a round, flavorful snack called a mooncake will be eaten or given as gifts. With autumn fast approaching, many ice cream franchises in China are releasing their specialty ice cream mooncakes for the season.

In today’s competitive business environment, oftentimes product and service companies find it challenging to effectively build their brands. Some may notice it is easy for competitors to copy or duplicate their offering, making it essential that marketing departments find innovative ways to make their brands stand out from the crowd. Furthermore, advertising is becoming increasingly prominent, with ads using images, sounds, videos, and other methods to make an impression on consumers. However, the sheer volume of advertisements causes consumers to pay less attention to them, resulting in many advertisements having weak impact.

An effective brand identity is commonly perceived as a good brand name and logo, trendy package design ― dimensions which mainly concern visual senses. However, this common perception of branding is incomplete.
Human beings have five senses, so why would brand strategists leave four of them aside?

Yahoo! seems to be all over the news lately – first for its failed deal with Google – but now on a more positive tone: the official announcement of its lately launched product & services, all aimed at enhancing users’ experience of the search engine.

 Hershey, the famous American chocolate boutique, has opened its first flagship store outside the US in Shanghai Peace Cinema - an experiential store - to be more precise.

The latest and biggest Adidas store worldwide has opened from more than a month already. Its location? Beijing, of course!