ACNE (Ambition to Create Novel Expressions), has recently inaugurated its first U.S. store in New York, a space where much more than beautifully designed clothes are on display. What the company is marketing here, in fact, is lifestyle branding, a concept aimed at giving consumers a unique shopping experience.

The retail space has been designed to be attractive and comfortable: every piece of furniture and clothing, shoes or accessories are strategically arranged to give the impression of an unfinished space somehow resembling an artist studio.
 
The Swedish Company has designed every single piece of furniture in house. One hundred and thirty nine glass knobs where hand blown especially for the US store an all the decorations were produced in Sweden and shipped to New York in order to achieve the goal foreseen by the architect of the brand, Andreas Fornell: transform the store in a unique space able to grant consumers with an unforgettable experience.