H&R Block, a leading tax-preparation company, is becoming known for regularly changing its advertising slogans. Once again, H&R has caught public attention with a new campaign called “Get it right.” This latest approach focuses on consumer needs and pays attention to detailed aspects of individual income tax. Questions like “Is a haircut a job-hunting expense?” and “Last summer, my kid made four figures. Does he have to file a tax return?” are asked in the commercial.
