Brand

Brand Source > Cleaning Up the Clutter; Marketing Clutter That is
07.11.2008
Cleaning Up the Clutter; Marketing Clutter That is

Eliminating the pollution in Beijing is not the only thing that’s trying to get removed. This time the Chinese government is trying to ban, remove and eliminate ads throughout the city and elsewhere that either “promote non-Olympic sponsors or contain any unauthorized use of Olympics logos and images in ads.”

According to the Beijing Organizing Committee of the Olympic Games, inspection teams "will be dispatched to airports, railway stations, places near Olympic venues and other public areas" beginning July 11 to observe whether ads contain unauthorized Olympic logos and the Beijing Olympic signs.

Any violation would "lead to fines or punishment according to the Olympic intellectual property protection regulations," Chen Feng, deputy chief at BOCOG's marketing department, said in a statement. With less than a month to go until the start of the Olympics it looks like Beijing will be rid of non-Olympic sponsors.

Leave a comment

(required, not be published!)
Image CAPTCHA
Enter the characters (without spaces) shown in the image.