Brand

Brand Source > China
03.05.2010

Fast-food chain Ajisen (China) recently announced its entry into the high-end restaurant market by opening the first restaurant named Wakayama in the International Finance Center (IFC) of Hong Kong.

03.05.2010

Anta Sports Products Limited, hand in hand with the Chinese Olympic Committee, held the Anta Award Clothing Release Ceremony for 2010 Olympic Winter Games, also as a farewell party for the Chinese athletes. The clothes shown in the ceremony were specially designed with the concept of "Chinese knot", to bestow good luck upon the athletes and to acknowledge traditional Chinese culture.

02.26.2010

This article analyzes the Chinese names of three popular cold medicine brands to uncover common attributes called on to attract consumers. As you will see, although these three names are appealing to cold sufferers, they do not greatly contribute to brand differentiation.

02.25.2010

The vastness of China and the sheer size of the population mean that opportunities still abound for companies interested in entering this market. However, regardless of the product category, a strategic decision-making methodology is now essential for determining whether or not to take the plunge in China.

02.11.2010

Recently, Colgate-Palmolive launched a new product called Colgate Sensitive Pro-Relief in China, aimed at the higher-end of the toothpaste market. Different from its rivals such as Yun Nan Bai Yao, Sensodyne or Pro Health from Crest, Colgate-Palmolive positioned this product as the first toothpaste of its kind to make use of Pro-Argin, a new technology clinically proven to deliver instant and lasting relief against tooth sensitivity.

02.05.2010

In contrast to Western consumers, Asian people prefer name-brand luxury goods with conspicuous logos, according to a recent market research study.

02.05.2010

Recent news indicates that China National Cereals, Oils and Foodstuffs Corporation (COFCO) is planning to enter the liquor market by acquiring a liquor brand.

02.03.2010

Recently Shanghai Jahwa, the largest local cosmetics enterprise has officially launched a cosmeceuticals brand “Yu Ze”, marking its entry into the medical cosmetics market. The chairman of Jahwa, Ge Wenyao, stated that brands like Avene, La Roche-Posay and Vichy occupy nearly 60% of the current cosmeceuticals market in China, making it a strategic area for Jahwa.

01.21.2010

As you might have heard, last week Google threatened to pull out of China. The news spread like a virus online and had a lot of people talking in China and around the world. The information first appeared on Google’s official blog in “A new approach to China”, posted by David Drummond, SVP, Corporate Development and Chief Legal Officer of Google. The same day, the indices of GOOG went down by 1.3%. Rather than debate whether a retreat from China would be a good or bad move for Google, we would like to discuss the effect it could have on Google’s portfolio, partners, users, and competitors.

01.19.2010

The Hermes Group plans to launch a new luxury handbag brand, Shang Xia (meaning "up/down” or “high/low " in Mandarin), in China this coming spring. The collection will be designed, manufactured and sold in China and shipped to some stores in Paris. The line incorporates Chinese raw materials and traditional craftsmanship. Shang Xia is considered to be an “affordable luxury” collection.