Talking about bold steps in brand development...Burger king has launched right in time for the Christmas holidays a meat scented perfume!

Priced at the very reasonable price of $3.99, Flame – this is the name of the Burger King perfume – draws from America’s best loved sandwich, the King’ Whopper sandwich, to make a scent flavored with a hint of flame broiled meat.

It seems to be a very bold step in olfactive branding, Burger King has taken - putting the beloved flavor in a body cologne can multiply the King touch points with its clients and recruit new affectionate followers of the famous burger chain.

We haven’t had the chance to sniff Flame yet. Still, we are very eager to see what consumers response will be.