Brand

Brand Source > branding implementation
02.20.2009

From the New York Times: “For decades, locals in this frigid outpost south of Siberia shaved and chipped and hacked away at big blocks of ice to create China’s most popular wintertime tourist attraction. Rising among the barren trees, the sculptures of the Harbin Ice Lantern Festival took the shapes of iconic Chinese monuments: the Great Wall, the Forbidden City, and sacred Buddhist Mountains.

02.06.2009

People like free things. They feel obligated to take items given for free as long as the items have some value. And if the free items are seen to have very large value, then people are willing to even drive to the source and wait in line just to get the free items.

11.28.2008

Christian Dior, in partnership with the Ullens Center for Contemporary Art in Beijing, brought glamor and international celebrities to the red carpet gala dinner that has marked the opening of the “Christian Dior and Chinese Artists” exhibition on November 16th.

10.07.2008

Every day hundreds of different medias report about what is happening in the world – so many in fact that it is difficult choosing a magazine over another to get own share of sound information. Winning market share is definitely an issue for every business but it seems that magazine brands in the US are catching readers’ attention by using quite unexpected branding strategies.

09.25.2008

This is the 3rd article of a 6 part series on branding Here we are back for our bimonthly appointment on branding. To refresh your memory: in the first article “Brands at Labbrand” the concept of what a brand actually is was illuminated and a holistic branding model which defines the dimensions brands interact on with different stakeholders was briefly introduced.After having discussed what branding actually does in the second article we come to clarify today what some might argue is the most important dimension of holistic branding - markets and customers - and explain why solid market research is such a vital part of any successful branding strategy...

09.25.2008

In the last couple of years, the market for luxury brands in China has changed dramatically. Gone are the times when luxury flagship stores barely made any profits and stayed in the country just to ensure presence. Today, Chinese consumers count for 10% of the world’s luxury purchasers either in or out of mainland China, and it is quite likely that this percentage will continue to rise along with the rise of income and retail spending levels...

09.25.2008

Interacting with your customers in today’s business world has become a must. Does this sound like too much of a strong statement? Well, maybe “must” somehow overplays what is today’s reality, but it is indeed true, since all you hear marketers and advertisers talk about lately concerns interactive medias, how these are changing their panorama and how much are they gaining momentum...

09.17.2008

Building up on the Olympics exposure, Lenovo is lining up new desktop brands side by side with laptops ranges to strengthen its position in India.

In fact the Chinese personal computer manufacturer is expanding its desktop line in direct competition with popular budget PCs from Dell and HP by developing its consumer-focused IdeaCentre series.

09.02.2008

Metersbonwe, the No.1 fashion retail brand in China market, has recently launched a digital campaign - “Your Personal Fashion Stylist” - to shift market perception of Metersbonwe as a fashion expert rather than an ordinary clothes store.

08.27.2008

With Beijing Olympic Games wrapping up on August 24th, we have decided to make our own selection of the brands who won the sponsors race of 2 weeks long branding run.