Kentucky Fried Chicken (KFC), the world’s most popular chicken restaurant chain famous for its fried chicken, is trying to reposition itself as a healthy fast food brand by offering a new grilled chicken menu. The new product has been created to appeal to KFC lovers who say they want non-fried options while staying true to the great taste of  KFC’s traditional menu.

Vintage brands have been on the rise in the west for the past 5 years – and the trend is still continuing: brands famous in the ‘80s that had been long forgotten have been rejuvenated to see new days of glory. Converse All Stars, to name one well known example, have come back into style after years of hibernation. China has numerous vintage and traditional brands, known as “lǎo zì hào” (老字号); but not many people know they exist and even less recognize the equity that still lies within them.

As basketball’s popularity is rapidly growing in China, sports brands are also trying their utmost to draw fans’ attention and gain a competitive edge in the market.

This February, Starbucks has declared it would start selling instant coffee - just a year after its $1 coffee gave way to wide debates. Following slowing growth at its US stores, Starbucks started then to sell eight-ounce cup of Joe priced at only $1 at a handful of stores near Starbucks's Seattle headquarters. Now it comes the instant coffee…what happened to Starbuck’s premium quality?

While many companies are cutting back on staffing and recruitment, electronic retailer giant Gome is moving in another direction. According to He Qingyang, Gome Vice-President, the largerst electronic retailer in China market is set to launch a nation-wide recruiting campaign to create 20,000 jobs for migrant workers in its subsidiaries Paradise, Dazhong and Sanlian.

The more, the better? The long-held notion might apply well to everyday’s life but not always to branding. Or does it? It might be the increasingly gloomy economic forecasts or simply the life cycle any brand goes through – thing is many companies are selling product brands of own portfolio either to reduce management costs or to focus investments on key brands. Ford, for instance, has been considering selling its Volvo business.