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brand strategy

Brand building with environmental conscious consumers

English

How to make weaknesses become strengths? Coca-Cola could teach us a lesson on this. The Cola giant has, in fact, launched a line of apparel made from recycled plastic bottles. Concerned by angry environmentalists who were complaining about the plastic waste caused by colas bottles, Coke has decided to go for an environment conscious trendy solution: recycled T-shirts bearing funny slogans such as: “made your plastic fantastic” on sale in more than 400 Wal-Mart stores since last week.

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Market research reveals teens preferences

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A recent survey conducted by the online community Habbo discovered that teenagers value better old style brands than new ones.
The poll was conducted online among more than seven thousand teenagers who revealed their preferences when coming to food, drinks, clothing choices just by a simple click.

Branding in the wake of the coming Olympic Games

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Olympic Games are just around the corner and sponsors associated with this spectacular event are trying to make the best out of them. This might be the case, for instance, of OMEGA who, as Official Timekeeper for the Olympic Games since 1932, has created a limited edition of chronographs: the Beijing 2008 Olympic Games Collection.

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CMCC tapping Pakistani market under brand name "ZONG"

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China Mobile Communications Corporation chairman and CEO Wang Jianzhou has announced on the 5th of April the company’s plan to launch its first offshore mobile phone network under the brand name of ZONG.

Sensorial features for cell phones development

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A beautiful designed phone that is also able to sense what kind of music users wish to listen to? This is exactly what the new SonyEricsoon W908c does.

Unifying corporate brands - The Matsushita Electric case.

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The name “Matsushita Electric Industrial” may sound quite unfamiliar to the general public, but it actually belongs to one of the world's top consumer electronics makers whose brands portfolio includes very recognizable names: Panasonic, Quasar, Technics, and JVC, just to name a few.

Chevrolet re-tapping into the Chinese market.

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Maybe some of our readers will remember that for a few years, and precisely from 2000 to 2004, Chevrolet tried to tap into the Chinese market with its luxurious Blazer model. The launch was done along with all the related advertising and PR activities but, unluckily, the company discovered that Chinese consumers were simply not showing interest toward Chevrolet cars.

However, four years from the withdraw of the Blazer model, Chevrolet has decided to enter China again, and this time after having researched scientifically the needs and demands of the market.

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Jumeirah taps into China market with a Chinese brand name

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The Chinese high-end hotel market is going to see a new addition to the already rich selection of luxury hotels the country offers. The famous hotel group Jumeriah, running the world-known luxury hotel Burj Al Arab in Dubai, is going to open its first hotel in downtown Shanghai by August 2008.

A Chinese Spider-Man is on his way!

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 As Simon Philips, president of Marvel Entertainment Inc. claimed, the famous American character-based entertainment company will finalize its strategic entry into the Chinese market within 2008. In line with its overall growth strategy, Marvel Entertainment plans to license Marvel characters to local third parties who will take over the development of both characters and related merchandise.

Da Vinci Code reveals new (brand) secrets!

Undefined

 The release of the Da Vinci Code movie last month was extremely talked about all around the world. The Da Vinci Code phenomenon led us to wonder the extent of the relationship between brands and movies. Can movies be considered as brands? When do they overcome their status as a purely artistic or entertainment product and become brands, with their own identity, set of values, and place in the consumer’s mind?

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