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brand strategy

Da Vinci Code reveals new (brand) secrets!


 The release of the Da Vinci Code movie last month was extremely talked about all around the world. The Da Vinci Code phenomenon led us to wonder the extent of the relationship between brands and movies. Can movies be considered as brands? When do they overcome their status as a purely artistic or entertainment product and become brands, with their own identity, set of values, and place in the consumer’s mind?