Social network game developer Zynga recently launched a promotional deal with 7-Eleven that will connect virtual goods from its online games with roughly 200 million real products sold in 7-Elevens in the U.S. and Canada.

In order to reach moms with innovative ideas and business ambitions, diaper giant Huggies launched a new program, called HuggiesMomInspired.com, which aims to provide venture capital funding to entrepreneurial mothers. With this website, Kimberly-Clark brand further strengthened its relationship with its target audience and customers, many of whom are business women and social media users.

The Play Label of Electronic Arts Inc. (EA) recently announced a partnership with the fashion retailer Claire's to promote an upcoming series of video games to be launched this October. “CHARM GIRLS CLUB, My Fashion Mall” is the name of this new series, and it will include four different games, targeted at young girls aged 8 to 12. The launch of the new series of video games will also be supported by a website.

As is the case for cell phones, personal laptops are no longer exclusively used by adults. Children now would like to use and even have their own personal computers. Knowing this, Disney and Asus have collaborated to create Disney Netpal, a co-branded netbook computer designed for children aged 6 to 12. The target market- “little customers and their parents”. 

In these somewhat gloomy times of economic recession, brands like Trident Gum are refreshing their brand identity and taking new approaches to lighten people’s moods.

Today, people pay more attention to the quality of their food, and look for trustworthy, natural, and healthy products. It may be assumed that pet owners are also concerned about the products they feed to their animals. This could be the reason why Pedigree, the dog food brand belonging to the FMCG giant group Mars, has recently worked on rejuvenating their brand through a campaign aimed at increasing “consumer” trust.

Wherever you go shopping in the world— Paris Avenue des Champs-Elysees, New York Fifth Avenue, London Oxford Street, or Tokyo Ginza— you will always come across a Zara store. The retailer’s CEO Pablo Isla Álvarez de Tejera feels the stores themselves are the best way to communicate Zara’s brand image. Zara has chosen to locate the stores in the most luxurious spots of the biggest capitals in the world and to invest less money on advertising. Zara believes its shop windows are all the advertising it needs.

The Guangzhou Wine Company AWA Wine Co. Ltd. has recently established several strategic partnerships to promote brand awareness through marketing alliances. Partnerships include major companies such as HSBC, Bank of China, Bank of Communications, China Telecom, LY Telecom, China Mobile, Hunan Television, and Radio Guangdong. AWA's goal is to become the leading wine distributor in China, and they plan to do this by building their brand to foster consumer loyalty.