Did you ever imagine potholes on city streets across America would be filled by the same company that serves fried chicken? The fast food giant Kentucky Fried Chicken has offered to fill up potholes to promote its “Fresh Tastes Best” marketing campaign.

China Unicom recently unveiled its brand logo for its 3G business, a significant step in the process of strengthening its brand equity as China adopts 3G technologies.

Coinciding with its 90th anniversary, and with the strategic realignment of the brand with its long term objectives, Citroën has turned on a dime on its own brand with a new visual and verbal identity.

Surviving the current economic downturn is no easy job for no one – companies are cutting on their marketing and branding costs and keeping their pockets tight hoping things will be better soon. However, there are also companies that understand that right now is the moment to act, to invest and to keep faithful to their brands. Micro Star International, a Taiwan-based leading manufacturer of computer hardware products and solutions, is among them. In fact, the Taiwanese company has recently released a new brand logo, sign of the company’s intention to transform from a manufacturing enterprise to a brand led business.