On Oct. 30th, China Unicom launched the official Chinese debut of Apple Inc.’s iPhone in Beijing. The world-famous smart phone brand has officially landed on the most populous country in the world. China Unicom, the second-largest state-owned mobile telco, threw a debut party to kick-off its sale in Chinese market.

Following wine, toilet seat covers, first-aid kits and vomit bags, Ed Hardy recently released their branded hand sanitizer, “Ed Hardy Habit”. Ed Hardy is a street fashion clothing brand with a tattoo-themed visual identity (see our previous post here). Ed Hardy clothing is designed by Christian Audigier and inspired by the legendary tattoo artist, Don Ed Hardy, who is also known as “the godfather of modern tattoo” ¹.

The Chinese sportswear company Anta Sports Products Limited recently signed an agreement with the famous footwear producer Belle, planning to acquire two of the group’s subsidiaries. One of them is Full Prospect, which owns and manages Fila.

P&G recently announced it has acquired another prestigious male grooming brand called Zirh. (P&G also acquired “The Art of Shaving” brand earlier in June).

Wendy’s, the famous American burger chain, is expanding rapidly worldwide. Wendy’s was founded in 1969 and has now opened restaurants in South America, Asia and Saudi Arabia. Arby’s is another quick-service restaurant chain in the US whose parent company merged with Wendy’s in September 2008.

Today, people pay more attention to the quality of their food, and look for trustworthy, natural, and healthy products. It may be assumed that pet owners are also concerned about the products they feed to their animals. This could be the reason why Pedigree, the dog food brand belonging to the FMCG giant group Mars, has recently worked on rejuvenating their brand through a campaign aimed at increasing “consumer” trust.