Eco-friendliness is one of the most popular social movements of this generation, and “green chic” is a trend that has endured through fashion’s fickle seasons. The message is clear: people care about the environment—and they’re willing to pay premium for products that promise to save it. From Whole Foods’ organic grub to Toyota’s Prius , smart companies have capitalized on products labeled with hip buzzwords like “sustainable” and “energy-efficient.”

Recently, the French carmaker Peugeot unveiled a new brand logo as well as a revamped slogan in Paris, marking the beginning of its rebranding campaign across the world as the brand approaches its 200th anniversary.

Starting in July 2009, IKEA began to change their typography from Futura to Verdana. Typography in graphic design refers to the selection of appropriate typefaces and their arrangement on the page. Typeface is the actual design of the collection of letters, and font is the format the letters are put in so that they can be used. Furthermore, font choice is the primary concern of text typography.

NineDeerKing, also known as Worthy, is a registered menswear brand based in Jiangsu Province. In November 2008, the Trademark Appeal Board (TAB) repealed the brand for brand plagiarism, citing its brand name and brand identity are too similar to King Deer (鹿王), an Inner-Mongolia-based apparel brand specialized in cashmere sweaters.

An effective brand identity is commonly perceived as a good brand name and logo, trendy package design ― dimensions which mainly concern visual senses. However, this common perception of branding is incomplete.
Human beings have five senses, so why would brand strategists leave four of them aside?