Recently, the French carmaker Peugeot unveiled a new brand logo as well as a revamped slogan in Paris, marking the beginning of its rebranding campaign across the world as the brand approaches its 200th anniversary.

Starting in July 2009, IKEA began to change their typography from Futura to Verdana. Typography in graphic design refers to the selection of appropriate typefaces and their arrangement on the page. Typeface is the actual design of the collection of letters, and font is the format the letters are put in so that they can be used. Furthermore, font choice is the primary concern of text typography.

NineDeerKing, also known as Worthy, is a registered menswear brand based in Jiangsu Province. In November 2008, the Trademark Appeal Board (TAB) repealed the brand for brand plagiarism, citing its brand name and brand identity are too similar to King Deer (鹿王), an Inner-Mongolia-based apparel brand specialized in cashmere sweaters.

An effective brand identity is commonly perceived as a good brand name and logo, trendy package design ― dimensions which mainly concern visual senses. However, this common perception of branding is incomplete.
Human beings have five senses, so why would brand strategists leave four of them aside?

Ben & Jerry’s, the American ice cream-maker, has always had a clear and unique brand identity on their packaged goods, but the design of their stores (500 worldwide, with 250 in the US) are far from being consistent. As the companies’ stores are managed by franchisees, each store has a different design corresponding to its owner’s view of the brand.

In an attempt to enhance and standardize Ben & Jerry’s brand image, the brand’s managers decided to implement a new design in all stores. The challenge for the designers was twofold: the new design had to fully embody the brand identity, while being applicable worldwide.

While many internet users are familiar with AOL, MSN and Yahoo to send instant messages, the world’s largest IM network is actually Tencent QQ. QQ is the biggest player in the Chinese IM market, with over 930 million registered users according to Tencent’s May 2009 report.