Recently, Colgate-Palmolive launched a new product called Colgate Sensitive Pro-Relief in China, aimed at the higher-end of the toothpaste market. Different from its rivals such as Yun Nan Bai Yao, Sensodyne or Pro Health from Crest, Colgate-Palmolive positioned this product as the first toothpaste of its kind to make use of Pro-Argin, a new technology clinically proven to deliver instant and lasting relief against tooth sensitivity.

Recently Shanghai Jahwa, the largest local cosmetics enterprise has officially launched a cosmeceuticals brand “Yu Ze”, marking its entry into the medical cosmetics market. The chairman of Jahwa, Ge Wenyao, stated that brands like Avene, La Roche-Posay and Vichy occupy nearly 60% of the current cosmeceuticals market in China, making it a strategic area for Jahwa.

Following wine, toilet seat covers, first-aid kits and vomit bags, Ed Hardy recently released their branded hand sanitizer, “Ed Hardy Habit”. Ed Hardy is a street fashion clothing brand with a tattoo-themed visual identity (see our previous post here). Ed Hardy clothing is designed by Christian Audigier and inspired by the legendary tattoo artist, Don Ed Hardy, who is also known as “the godfather of modern tattoo” ¹.

Easyhome, the Chinese decoration and construction material company based in Beijing, is continuously expanding by opening stores throughout China. The special feature of the company is their “one-stop” service, which includes decoration design and materials, and construction materials and furniture. These products are all offered in large-scale shopping centers, branded retail stores, or supermarkets. The main target market is the Chinese middle-class.

While companies find their customers are spending much less money during the economic downturn, they turn to Twitter to help build their brands, promote their products or services, and keep in touch with both loyal and potential customers. This article takes a closer look at how businesses can Twitter up brand equities.

While a survey suggests the Nutrition Facts Panel on food products is unreadable to most customers, several companies are getting on board for a new and simpler nutrition labeling system called “Smart Choices Program”.
 

What could possibly connect the leading athletic products supplier in the world with the largest consumer electronics retailer in United States? A unique initiative called GreenXchange has done just that.

Nike, Best Buy, and a small group of other companies have partnered with Creative Commons to create GreenXchange, a program that aims to assist companies to share intellectual property for green product design, packaging, manufacturing, and other environmentally friendly applications.

Does that mean Nike is starting to “share” proprietary product innovation information with its many competitors? Well, not exactly.

As we know, water is essential for the survival of most forms of life. In some places in the world it can be enjoyed directly from the tap, in others it must be purchased in bottles to ensure it is clean. There are many bottled water brands conveying different brand attributes, but there always seems to be one that stands out above the rest—Evian, the French mineral water.